Nobody is safe as Apple, HP, Dell, Toshiba, ASUS, and others take a dive
According to research
firm IDC, things are not looking great for the PC industry. The firm
says that PC sales saw "the steepest decline ever in a single quarter"
this year (excluding tablets and notebooks with a removable screen or
keyboard), down 13.9 percent to 76.3 million from the same quarter last
year. If you'll recall, thats more than double the loss
the industry experienced in the fourth quarter of 2012, which saw a 6.4
percent decline. Back in January, IDC noted that sales declined
year-to-year during the holiday season the first time in more than five
years. Today's newly reported results from IDC mark the fourth
consecutive quarter that PC shipments have fallen.
"Windows 8 appears to have slowed the market."
"Despite some mild improvement
in the economic environment and some new PC models offering Windows 8,
PC shipments were down significantly across all regions compared to a
year ago," IDC writes. "At this point, unfortunately, it seems clear
that the Windows 8 launch not only failed to provide a positive boost to
the PC market, but appears to have slowed the market." Of course, the
figures don't include tablets and hybrids which make up a good portion
of the Windows 8 market, so the results should be considered with that
omission in mind.
IDC says the US market was hit
about as hard as the global average, dropping by 12.7 year-over-year,
and with an 18.3 percent drop over the fourth quarter of 2012. The firm
says that total volume in the US fell to 14.2 million PCs sold, which
reportedly indicates the lowest level since the first quarter of 2006.
Excluding one quarter in 2011, IDC notes that the US is now in its
"tenth consecutive quarter of year-on-year contraction."
As for individual vendors,
Lenovo stands out as the only PC manufacturer without a precipitous loss
in growth — IDC says the company posted a 0.0 percent change
year-over-year, maintaining its second place spot and closing the gap
with HP. But all top five vendors performed unremarkably in the year
since Q1 2012, with shipments from HP declining by 23.7 percent, Dell by
10.9 percent, Acer by 31.3 percent, and ASUS by 19.2 percent. IDC says
even Apple took a hit in the first quarter of 2013, with a 7.5 percent
decline in growth over 2012. "The industry is going through a critical
crossroads," IDC writes. "Microsoft will have to make some very tough
decisions moving forward if it wants to help reinvigorate the PC
market."







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